![]() ![]() ![]() ![]() If BlackBerry is smart, and I think it is, it could eventually charge users for extra features. Or it could go the other way for BlackBerry: users might see that they're limited to functions that are offered on other platforms and simply skip BBM from the get-go. If all goes as planned, iOS and Android users might want additional functionality that's only offered on a BlackBerry and will make the switch. First, customers might start off using BBM as some sort of gateway drug into the messaging platform. ![]()
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August 2023
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